How Webcast helps in Marketing

LiveStreamPro, New Delhi (India), 9810999475, 9818406080

Webcasts and Webinars are constantly growing up the charts for the most preferred advertising or marketing tactics. In the 2010 B2B Marketing Budgets and Tactics Online Survey conducted by Forrester Research & MarketingProf, it was found that 62% B2B marketers use Webinars & Webcast in their marketing mix.

All this is because of the various ways Webcasts can be used to promote products and services. For making your webcast a successful marketing tool, you can ask your webcast service provider to provide you the following:

1. Branded Interface: You can have an interface customized to portray your corporate branding which can start from registration for the webcast through which people are invited to the webcast/ webinar. Further, a branded interface can be developed for the webcast. As this screen will get the undivided attention of the viewer and therefore provides an excellent opportunity for businesses to advertise their key products and its features. 
2. Interaction with Stakeholders: People who watch a webcast do it because they are interested in the topic in one way or the other and according to a survey conducted by KnowledgeStorm, 53% of technology B2B buyers participate in webcasts. The service providers provide you with an option to either chat during the live webcast or ask question with the on demand video is playing. LiveStreamPro provides two options for this, in one the attendees can put their comment or ask questions as a guest or anonymously and in the second they will require to log in through their social media accounts like twitter or facebook, so that they can be identified. 
3. Gather Feedback: One of the key to good marketing is collecting customer feedback and use that in product improvement. The feedback collected at the time of webcast and the questions asked can help marketers understand the customer requirements in a better way. 
4. Use for Syndication: A short snippet of the video webcast can be put on the advertising websites or you tube etc. and the link to it can be put on the full video, like a trailer to the movie. It is a well known fact that many people these days spend time to watch demos and read feedback and blogs before actually making their purchase. 
5. Use in Social Media: These videos can also be posted on various social media like facebook, twitter, blogs, linkedin etc. to increase the company reputation and be more found in search engine results. 
6. Analyze Participants: LiveStreamPro, as a webcast service provider, provides you with options to gather information like name, email, company, etc. about the webcast viewers. Also the webcaster gives you other information regarding the viewers like number of viewers (unique), area of viewing, and length of time of viewing. This information can be used by the marketers for analyzing their audiences and gauging their expectations.

LiveStreamPro is a premiere service provider that offers end to end webcast and webinar services and solutions to all businesses – small, medium or large. Use our webcast services to promote your products and services and get an edge over your competition.

You may also like to read:

a) Virtual Events – A Practical & Convenient Alternative

b) Webcasting – the Smart way to Communicate 

c) Business Applications of Webcasting

Corporate Houses using the Webcast Technology

LiveStreamPro, New Delhi (India), 9810999475, 9818406080

Many big corporate houses are making use of the webcasting and streaming technology these days. Webcasting means the broadcasting of a live event or an activity over the internet for its virtual viewing by known and sometimes unknown audience. This depends on whether the event is webcasted for private viewing or public viewing.

Samsung Galaxy Tablet Launch

Just last month on August 10, 2011, Samsung launched its much awaited Galaxy TABS 750 and 730 in India and it used the webcasting technology to share it with the world. LiveStreamPro was responsible for webcasting it.

So basically, Samsung invited a few media people to the event who were physically present there and also invited the rest of the world to be virtually present and watch the event over the Internet. This resulted in a huge viewership for the event. And the good news for Samsung team was that they did not have to worry about logistics, and other hospitality issues, and still had the entire world watching them launching the new tablets. And such is the advantage of organizing a virtual event and making use of webcasting technology.

Many other big companies like Red Hat Enterprise and HubSpot use webcasting technology to promote their products/ services. Red Hat uses webcast for training and informing people on its products. Red Hat regularly organizes these webcasts and takes up one topic of discussion and train people on it.

Like HubSpot, an inbound marketing company, that organizes webinars on a monthly basis to educate about their various online services. It works out as a great marketing tool for them as the people participating in the webinar are all their potential customers, and many of them take up their services also.

Moreover, all these webcasted events and webinars are recorded and also put online for future viewing for those people who have not attended it live earlier, and this increases the life of the virtual event or webinar. 

There are many many more corporate houses and businesses which are using the various applications of the streaming technology to promote their business and reach out to their customers and employees globally.


You may also like to read:
a) Adobe Flash Webcasting on the iPad
b) Webcasting can benefit you only if you use it 
c) Webcasting goes Political 

Virtual Events – A Practical & Convenient Alternative

LiveStreamPro, New Delhi (India), 9810999475, 9818406080

Before we get into what the various advantages of Virtual Events are, let us first know what a Virtual Event is. 

So what is a Virtual Event?  According to Wikipedia, “a Virtual Event is a gathering of people sharing a common virtual environment on the web, rather than meeting in a physical location. Virtual events are highly interactive, looking and feeling a lot like their physical counterparts.”

With the prices of petrol and diesel increasing and the traffic growing everyday, all companies are concerned about their increasing budgets and the time people waste on traveling and end up effecting their productivity. And so many companies are resorting to various types of virtual communication like organizing virtual events and making use of webcasting techniques in order to save costs and reduce various expenses in terms of time, travel as well as logistics. 

 

Virtual Events can be beneficial to any organization in the following ways:

• Reach out to larger audiences, both nationally and internationally.
• Reduce event costs, in terms of time, travel and logistics.
• Anyone can watch the event from anywhere, individually or in groups.
• Eases the mental stress caused to people during traveling for meetings and trying to reach on time.
• Helps reduce pollution, thus contributing to a green environment.
• The on-demand services available after the event is over, increases the life-span of the event and helps the attendees re-visit the proceedings if they have missed any part.
• Provides excellent ROI.

Most of the companies today use virtual events parallel to physical events; they amalgamate virtual event and physical events, due to the various advantages they offer. The virtual events are so convenient to organize and are so cost effective that more and more companies are using them.

In a data compiled by ON24, a San Francisco based virtual events company, the environmental benefits of virtual events show that a virtual event with 2,300 participants can reduce carbon emissions by some 3,300 tons; an estimated 17,000 trees would be needed to have a similar effect. Furthermore, a virtual event saves an average of 36,000 sheets of paper per event and can decrease both water consumption and the creation of solid waste.

LiveStreamPro is an organization based in Delhi that excels in facilitating virtual events. We are webcasters of various virtual events for large corporates like Samsung, Chivas Regal and Lanco Group. We are well equipped to webcast virtual events of any scale for all types of organizations – small, medium or large.

I attended my first webinar today!

LiveStreamPro, New Delhi (India), 9810999475, 9818406080

I had heard a lot about webinars and always wanted to experience one myself. And finally I got a chance to attend one... it was my weekend class for MBA.

I was sent link to the class on my email along with the date and time as well as the username password to attend it and directions on what needs to be done.

On the given date and time, I clicked on the link sent to me and entered my username password. It was a private event so I waited for the presenter to accept my request. When I finally was allowed to view the webinar, it looked something like the screen shown below:

As you see in the image, I was able to see the entire presentation and hear my professor explain the concepts in detail. On the right side of the screen, I could see all the attendees to the class. The attendees were from across India as well as from abroad. There was also a screen where we could ask questions from the professor.

The professor was very good. He went on with the class slowly and to make the class interactive he kept on asking questions from the class and the participants typed in their answers. Whenever there were questions, the participants typed in the questions and the professor took on all the questions and answered.

The class could have been very boring if it was only the presenter speaking and we would have got frustrated if we had no medium to convey our queries. But the interactive feature did wonders to the way the class went. A blissful technology indeed and it was very well facilitated by the webinar service provider who was in charge. I logged out 2-3 times because of poor net connectivity and had to log in again. My request was instantaneously accepted, so I did not miss much.

This is the first time I attended a class from my house, without any worries of travelling to the study centre in the mid-day Delhi traffic, finding a decent place to sit and feeling awkward to ask questions in a class full of people staring at you. The experience was just magnificent. I was stress-free, saved me so much of time and I was able to attend the class without any disturbances.

There are other forms of webinars too. In one you are able to see the presenter as well as his presentation. And then there are public webinars which everyone can watch without restrictions. It all depends on the features that your service provider offers you, so in order to get a satisfactory experience, it is very important to choose the vendor who is able to provide you with options you require.

Business Applications of Webcasting

LiveStreamPro, New Delhi (India), 9810999475, 9818406080

Webcasting and Live Streaming technology has offered a wide range of solutions for the business users. It helps the businesses take their communications to a much superior level. While the conventional ways of communicating with stakeholders have their own place and cannot be ignored, WEBCASTING adds a personal touch to the business communications and makes it more satisfying and effective, because we all know a picture is worth a thousand words.

Webcasting helps you to get undivided attention of your audience, which a written communication from you might not be able to get. Many businesses are today recognizing the benefits of webcasting and deriving new and innovative ways to use this technology to give a niche to their businesses.

Some of the many applications of webcasting and live streaming in Business Communication are listed below:

Webinars Web Meetings Online conferences and seminars Presentation of annual & quarterly Committee meetings Council meetings Town hall meetings Shareholder meetings Product Presentations Product Launches Road shows Press conferences E-learning Refresher courses Lectures Training courses/sessions

Internal communication Addressing staff Announcement from CEO or members of Executive Board New Year’s speeches Company newscasts Crisis communication Communication pertaining to mergers/ takeovers Strategy updates Marketing update Quarterly update Instruction videos Promotional Videos Fashion Shows Other Virtual Events

... and the list is never ending. You can really plan big and reach out globally.

LiveStreamPro helps you organize all types of webcasting business communications. We have the best equipments, software and infrastructure to ensure uninterrupted and smooth proceeds of your presentations, lectures, seminars, meetings, product launches, or any virtual events. Through the use of interactive features that we provide in webcasting, you can conduct a meeting or give a lecture or a presentation or organize a virtual event sitting anywhere in a cost effective manner.

If you have any queries regarding webcasting or live streaming or would like to hire LiveStreamPro, please write to us at sales@livestreampro.com. To know more about webcasting services at LiveStreamPro please visit www.livestreampro.com.

You may also like to read:

Webcasting - The Smart way to Communicate	Webcasting - The 'IT' Thing	Webcasting benefits only if you used it

Webcasting – the Smart way to Communicate

LiveStreamPro, New Delhi (India), 9810999475, 9818406080

Webcasting has gained the reputation of the most efficient and smart way to communicate today. It is now treated as one of the most important mediums of communication for many corporate houses, especially those who have global operations. Webcasting helps save tremendous cost and time, the two very important resources of an organization.

Whether it is a business meeting (a web conference) between the business heads of different regions sitting in different parts of the world or a CEO addressing all his staff across the globe or business wanting to launch a product and reach out to its audiences globally, webcasting and its different services come in very handy.

Webcasting helps expand your reach. It allows everyone to access a message, presentation or training directly and in a cost-effective manner over the internet or intranet. Many organizations use webcasting as an e-learning tool. They record the training sessions and product demonstrations and use it repeatedly to train their employees and product users. Also educational institutions can use webcasting to broadcast the guest lectures and other faculty lectures taking place in one institute in all other institutes under a university or group of institutions.

Live Webcast offers various interactive features. In webinars and live presentations, there is an option of a two way communication between the presenter and the participants of the conference. In this, the presenter and his presentation can both be seen on the screen while the presentation is in progress. The audiences can ask him questions by typing in the box provided to them to which the presenter can answer as per his presentation flow or convenience.

Today, an organization operating internationally or even nationally cannot think communication without webcasting. Each organization is using one or the other webcasting services. Whether you would like to talk to or train employees, provide information to customers (new or existing), shareholders and the press or reach other stakeholders, webcasting is the most effective and innovative way of communication.

LiveStreamPro is a Delhi-based company that provides all types of webcasting and live streaming services across India to organizations of any scale. The services are customized according to the need of each organization and are of excellent quality. Make a smart decision to hire LiveStreamPro today to communicate smartly.

Webcasting used in Distance Learning

LiveStreamPro, New Delhi (India), 9810999475, 9818406080

I am currently pursuing MBA from one of the premiere MBA institute in Delhi, India by way of distance learning. The institute has learning centres across each state in India and these centres have weekend classes to help students with their courses and difficulties. The classes are very useful if attended sincerely.

A few months back I had to move out of India because of my job. And as a result I was deprived of these weekend classes and any guidance. I knew I would be able to manage theory subjects on my own. The subject I was most worried about was Operation Research. And to my horror, when I opened the book all my fears turned real. I was not able to understand a thing. I sat with my book opened in front of me trying to make sense of what was written; I turned the pages for hours; and finally ended up closing it without understanding a word and with a severe headache. I was sure I am going to fail this exam.

In this desperate state, an idea stuck me. I opened youtube.com and typed the name of my first chapter. And Eureka!!! To my delight there came in front of me the entire lecture series of an IIM professor teaching his class. His live class was recorded by some webcasting company or video recording company and these recorded lectures were uploaded on the website for students like me. And so one by one I downloaded and learnt all the lectures and within a week I was able to solve each and every problem given in my course book. I was thrilled to use the Video on Demand service. 

Now a days, many colleges and many individual professors are uploading the live recording of their lectures over the internet. This gives them more credibility and wider audience. And it goes without saying that the students are benefited from this in a big way. 

Also, with so much competition and the cut off of the admissions into colleges reaching the 100 percent mark, students who otherwise would not get admission to the top colleges or to any college for that matter and therefore cannot even dream of experiencing the teachings techniques of NIFT or IIM or IIT professors, are able to actually learn from them by looking at these videos.

Webcasting goes Political

LiveStreamPro, New Delhi (India), 9810999475, 9818406080

Yesterday on July 1, 2011, Kerala CM’s office launched Live Webcast facility, because they want to ensure transparency in administration. It will be a 24-hour live webcasting facility from the official chambers of Kerala CM, Mr. Oommen Chandy, itself. So the interested people will now be able to watch live meetings, press conferences and cabinet briefings by logging on to Kerala Government’s official website.  Must say, great move Mr. Chief Minister!!!

We at LiveStreamPro were thrilled to read this news. Now even the governments have started to realize the benefits of the webcasting services that webcast service providers like us offer. While Live Webcasting was being used to cover the LIVE broadcast of parliaments in session, but to have a CM office use this service 24 x 7 to ensure transparency is a great move.

We are confident that this action of the Kerala government will go a long way and take webcasting services to another level.