LiveStreamPro, New Delhi (India), 9810999475, 9818406080
Webcasts and Webinars are constantly growing up the charts for the most preferred advertising or marketing tactics. In the 2010 B2B Marketing Budgets and Tactics Online Survey conducted by Forrester Research & MarketingProf, it was found that 62% B2B marketers use Webinars & Webcast in their marketing mix.
All this is because of the various ways Webcasts can be used to promote products and services. For making your webcast a successful marketing tool, you can ask your webcast service provider to provide you the following:
- Branded Interface: You can have an interface customized to portray your corporate branding which can start from registration for the webcast through which people are invited to the webcast/ webinar. Further, a branded interface can be developed for the webcast. As this screen will get the undivided attention of the viewer and therefore provides an excellent opportunity for businesses to advertise their key products and its features.
- Interaction with Stakeholders: People who watch a webcast do it because they are interested in the topic in one way or the other and according to a survey conducted by KnowledgeStorm, 53% of technology B2B buyers participate in webcasts. The service providers provide you with an option to either chat during the live webcast or ask question with the on demand video is playing. LiveStreamPro provides two options for this, in one the attendees can put their comment or ask questions as a guest or anonymously and in the second they will require to log in through their social media accounts like twitter or facebook, so that they can be identified.
- Gather Feedback: One of the key to good marketing is collecting customer feedback and use that in product improvement. The feedback collected at the time of webcast and the questions asked can help marketers understand the customer requirements in a better way.
- Use for Syndication: A short snippet of the video webcast can be put on the advertising websites or you tube etc. and the link to it can be put on the full video, like a trailer to the movie. It is a well known fact that many people these days spend time to watch demos and read feedback and blogs before actually making their purchase.
- Use in Social Media: These videos can also be posted on various social media like facebook, twitter, blogs, linkedin etc. to increase the company reputation and be more found in search engine results.
- Analyze Participants: LiveStreamPro, as a webcast service provider, provides you with options to gather information like name, email, company, etc. about the webcast viewers. Also the webcaster gives you other information regarding the viewers like number of viewers (unique), area of viewing, and length of time of viewing. This information can be used by the marketers for analyzing their audiences and gauging their expectations.
LiveStreamPro is a premiere service provider that offers end to end webcast and webinar services and solutions to all businesses – small, medium or large. Use our webcast services to promote your products and services and get an edge over your competition.
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